Hello, I’m Alex, a product designer focused on AI, data, and complex systems. I turn challenging problems into scalable, user-centred solutions that deliver real impact.

My Medicines was the concept for a pharmaceutical company that wanted to help users take the correct medicines at the correct time.
In a 2017 high-level study involving 1,198 adults, they were found to have medication delays 80–85 percent of the time and to have forgotten medication 44–46 percent of the time.
My Medicines has features that make it ideal for caregivers who are helping others manage their medication schedules.
Goldfish Boats wanted a mobile app that beautifully promotes and sells in the range of boats and accessories. As the sole product designer on the product and someone with no sailing experience, I undertook the discovery by diving in to the world of motor boats. I was the lead product designer for the full end to end design process.


Leading the discovery and designs for an app for dog adoption, cat adoption, and other furry and scaly creatures! PetLove is designed to make it easy to adopt a pet
Software and Tools.





















